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Experts on demand
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Cassandra Hoermann

Personal Information
Name: Cassandra Hoermann
LinkedIn / Website: www.cassandra-hoermann.com / https://www.linkedin.com/in/cassandra-hoermann/
E-Mail: hello@cassandra-hoermann.com
Location :Munich
Role / Category
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Change Manager
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Other: Employer Branding, Culture, People Experience, Communication
🛠️Tools & System
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Personio, Workday, REXX, CultureAmp, WellbeingWarrior
🏢 Client & Project Experience
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Client sizes: Startups 100–1000, scale-ups, SMEs
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Industries: SaaS, Tech
🌐 Languages
📈 Project Types / Focus Areas
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Change & Transformation: organizational changes, hypergrowth, crisis, layoffs
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Other Specialist Topics: EVP, values, engagement, strategic projects/taskforce
🌍 Work Style
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Remote / Hybrid / On-site
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Availability: by arrangement, ASAP, 2 days/week
🚀 Short Profile / USP
Change is chaotic – I make sure that communication, culture, and the authenticity of the employer brand don’t get lost in the process. From 100 to 2,000+ employees at Personio – I know what (rapid) change means. Now I help companies not only define their employer brand but also use it as an anchor in times of growth and transformation. This ensures that culture remains tangible and talents feel connected – no matter how big the organization becomes.
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